People have many events in a lifetime. Starting from having one’s first birthday, to many, many birthdays to come and special celebrations like graduation, engagement then advancing to the most beautiful day in many peoples’ lives, the wedding, to bridal showers and baby showers. Even little things thought of as insignificant have gained such popularity in the new millennium such as proposing and pregnancy photography. However if you are going to start a new business in event management all these are advantageous to you rather than futile.
If you are new to the market, you might want to choose a venue for the business where everyone will see you. You will have to budget the initial capital with that included and some marketing to get the name within the circles of the town. Start with tapping dress shops and bakers; two of the few establishments any bride will have to frequent. You can leave flyers with offers, such as first few customers get a certain percentage off. Amongst all events, weddings are quite expensive. Therefore any parent who is sponsoring the occasion will be looking for discounts and any bride and groom won’t be disappointed with one, either. With the market tapped and ready to exploit, you need to get your suppliers in line as well. Offer them some sort of a concession or a promotion too. You must visit other events and experience the service of beauty salons, good wedding music bands, balloon suppliers, cake makers and the lot.
Keeping the relationship
Keeping your customers as well as your suppliers happy is important in an event management business. Because no matter how much you try, you won’t be able to replicate the works of a wedding cake maker or a dress designer. If they pull out at the last moment, you must be ready with stand-in professionals as well. Make sure you have a team of energetic and active subordinates. Event management is all about running here and there to get things done. A kid’s first birthday might require all the cartoon characters in the world to appear in person; you must have contacts with actors or at least someone who is willing to act out. Some weddings request special flowers and center pieces; you should know where to source them from. Hence making and keeping supplier relationships is of utmost importance.
Present a great event When you are doing your very first event, remember every future customer will see or hear of that. Therefore make the best effort to deliver a great experience to everyone who is present. Make sure the venue fits their requirement, everything they have asked for is ready, if it is a wedding, the décor looks exquisite and the wedding band is performing bands the maximum entertainment possible of all present. Remember that every little thing adds to the success or failure, of your venture. The best thing you can do with your life is having your own mode of income, hence become an entrepreneur. But you must make sure that the floor is set right for you to step on it.